The internet is the perfect medium for data gathering.
A web survey can be completed from anywhere in the world. There are no print costs, no mailing expenses, no data entry costs from returned paper questionnaires, and the online survey can be set up to minimise errors in its completion.
The results can be made immediately available from an online database that offers realtime feedback.
We work with market research and data analysis companies, assisting in the design of the user interface to ensure the corporate identity of the client is maintained. Research projects can be co-ordinated by ourselves or the data reseach company.
Often to reach all of the target audience both a web and a paper-based survey is required, and we can co-ordinate this as well.
In market sectors where a paper-based questionnaire is more appropriate we design the survey, working with the market research company and the client, to ensure the best presentation of the information to enable the highest number of replies.
We can project manage the design, printing and mailing of the survey, and then the data entry and analysis of the returned questionnaires.
Several of the clients we work with require multi-panel surveys, with question rotation within each panel to minimise the data effects of 'form-filling fatigue' on the respondents
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